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Every marketing department strives to achieve three primary goals.
Fortunately for marketing departments everywhere, certain technologies can help them more quickly achieve their goals.
Technologies And Tools That Every Marketing Department Should Use
Reaching new customers is greatly enhanced when marketing departments leverage tools that help them focus their efforts on the following key areas.
Google Analytics is one of the most popular website analytics tools that can help small to mid-sized businesses better gauge how their digital footprint is attracting new customers. Adobe Analytics is another data gathering tool that can be used to more readily enter into the mindset of new and existing customers so that marketing materials can be tailored to their unique needs. Finally, through social media analytics, marketing departments can better understand what types of posts have the best traction with new potential customers. This knowledge can then be used to successfully grow a company’s social media presence, while simultaneously improving brand awareness and subsequently providing the foundation needed for conversion optimization.
Optimizing website or social media conversion rates can also be made easier with the help of Optimzely or Unbounce, which enable users to create and run A/B tests on specific landing pages or site elements. Through these tests, marketing departments can determine which style of content promotes higher engagement and conversion levels.
Once marketers have identified what keywords are most popular amongst their audience, they can use Google AdWords to improve the effectiveness of their paid search efforts. By integrating Google AdWords with Google Analytics data and a CRM, marketers can more readily determine which ads were clicked on the most, as well as which ads delivered the highest revenue or lead opportunities. Marketers can then use the latter valuable insights to improve both traditional and digital marketing efforts to new customers.
The Bottom Line: The Right Technologies Can Be Used To Improve Marketing Results
The moral of the story is clear, through the right analytics, conversion optimization, and search engine marketing tools, marketing departments can effectively reach new customers. Additionally, these technologies can help them to engage with existing customers, while simultaneously enhancing brand awareness. To discover the right technologies for your marketing department, contact The Data Center located in Albany via firstname.lastname@example.org or (518) 459-DATA (3282).